Content is Website's Power

The day has long since passed when you could get away with keywords alone to get your website popular. Understanding what your search engine wants in your site it vital if you wish to rank high. Search engine owners like Google make money by making sure that their rankings have quality content. If Google’s search is going to show websites with gibberish, irrelevant content in their first page then users would lose their faith in Google search and so would its advertisers. So, it is very true what they say – Content is King.

Having Content Power usually means it is unique, relevant to the searched keywords and it is of good quality. Following the rise of Facebook, many tried to create alternative social networking sites but they didn’t stand a chance against Facebook. Users chose Facebook over others because of its quality and uniqueness in a sense that it is continuously adding new ideas so that users don’t get bored.

Do not get me wrong. It is still important to have an optimized Meta data, but search engines are slowly but surely making a big shift from traditional SEO to a quality based SEO. The biggest example is you yourself? Keywords may drive you to this website in your first or second time, but would you ever revisit it if you think it doesn’t have anything useful to come back to? Best practices of content marketing

Remember that you are not running a social networking site (unless you are), and that your target audience does exclude certain groups of people. First identity your market, the types of visitors your site maybe used by and then you can narrow down your content categories. Relevant images with your relevant content with proper tags will not go amiss either.

Uniqueness is one of the most important issues of content marketing, otherwise anyone could just copy someone else’s work and post that in their website. If you are copying something, it is always a good idea to give proper references. After you have added your content then and only then is the time to promote. People often waste money promoting a blank website which is under construction. While promoting your site, it is always a good idea to use a variety of options such as email marketing, paid advertisements in search engines, social media etc. Remember that people don’t like to be spammed. Your job is to let your target audience know that your site has something to offer to them and they will come and check it out for themselves. If your customers think that your site is not worth revisiting, then maybe it’s time for you to update your site’s content. Remember that there may be a hundred sites identical out there in the web claiming to do what your site says it does. So don’t just be another member in the crowd, stand out from the others by providing proof of what you do and why it’s good for the users. If you are a money making tips site, for example, you can add testimonials from people who actually benefitted from your site. And people usually promote their own work, so if you let the testimonial to be around the size of a small article and publish it under the name of the original author then it is likely that you will get some free marketing from the author too.

Creating Content Power is not all about keywords. You cannot just hand a number of keywords to your SEO article writer without explaining your business to him. And if he doesn’t understand your business, his articles will not make any sense. Patience bears its sweet fruit in time, so remember to give your site time to grow. Content Power is just one way of making your site a better one. You should learn to appraise the performance of your content writers, marketing campaigns and any other related personnel to make sure that you leave the bad performers out of your team and keep the best of the best.

Rethink Making Money Editorial Staff