Internet Keywords Have Power to Draw Traffic

Having the right balance of Internet keywords is one of the fundamentals of building a successful online business. In this series of articles, you will learn why they are so important, how to find and choose the right ones for your niche, where to find tools to analyze keywords, how to use keyword-phrases to better target your theme, and how to use keyword-density.

Perhaps you are new to this concept. Maybe when you first heard of ‘keywords’ you thought it sounded important but just slid it to the back burner. Now that you are building your own successful online business, it is vital that you understand the importance of Internet keywords.

Remember getting in your car and driving from one store to another in search of products or great bargains? Maybe you even looked in a phone book under a particular category, like ‘pets’, to find the stores that would carry what you need. Today, many people do their shopping online! Similar to letting-your-fingers-do-the-browsing in phone book, people type in a word or group of words (one or more words make up an internet keyword) to let the search engines browse the ‘stores’ and eventually drives them where they want to go. This is one way visitors’ will find your website.

In the physical world, well-paved roads are more easily traveled; in the digital world theme-based keywords pave the road to your ‘store’. Wise usage of words brings the street closer your store, where you can be easily spotted. And, just like a store that is well organized and well stocked, lots of good content will keep people coming back for more, giving you a higher ranking from the search engines.

Why are Internet Keywords are so important?

The Internet is a place where billions of people go to find information on any subject or even to find an amazing variety of things to buy. You have a website online with something to offer. You want some of these billions of people to find your website and using internet keywords in your content is the way to begin.

What are Keywords?

People use internet keywords to search for information on the world-wide web. Now, every single word is not a keyword. Some words like ‘the,’ ‘of,’ and others are too common and are usually excluded from search results. Only the main words are used in the search parameters. Based on the keyword (or, keyword phrase) entered, a series of results are returned for the viewer. Usually the results are in the millions but would you look at all of those entries? Not likely! So what you want is to be featured on the first page of results. That means becoming familiar with the keywords that people are using to find what you have to offer. Use Your Content

The world is being educated now about bots and spiders that perform a great service for your business website. They crawl through your articles, headlines, picture tags and unique pages for the words that searchers enter. If they are found, you get ranked for that word.

Is that all?

Of course not. The number of times the word appears (keyword density) is highly important. The spiders are looking for how many times that word is mentioned to calculate where you stand compared to other content using the same word. What you have to remember is that without the keywords, it will be next to impossible to reach your target market. Some use the ‘net casting’ approach and try to appeal to everyone using generic wording in their articles and advertisements. Likely you would end up with a large amount of uninterested people.

The difficult part is going to be finding those words. For each topic of interest, there are an untold number of words that can be entered alone or in the form of a phrase.

Keywords narrow down the field to only the people who are likely to use your product or service. Just like with ads, you will want to test out these keywords to see the rate of return you get from your efforts. The important thing is you will start off on the right path.

SBI!